Rita Ora,Kanye,Boyz 2 Men

Rita Ora EPK

F&C:Clips of her singing,In her element,The album
Representation:Funny laid back,Young and fun
Institution:Always Mentions the label how she got to where she is today,at the end has the logo for roc nation.She discusses where she's from, her debut album, her musical influences.Has her upcoming song in the background. 
Audience:Younger audience.Male and Female

Kanye EPK
F&C:Clips of him and friends,in the studio, Rapping,clips of him perfoming live,In his element,clips of news stories of him variety of clips to show personality talented
Representation:Funny laid back,Young and fun
Institution:logo for  rocafella 
Audience: Interested in Rap(Hip Hop) Male and Female

Boyz 2 Men EPK
F&C: making of the record and features audio clips of their first new music in ten years as well as performance footage and exclusive interviews with Nathan, Wanya and Shawn.Promoting album.
Rep:Making A comeback fun hard-working and devoted.
Insitution:
Audience: An older crowd as they have been around for longer than 20 years.but there could be a younger generation who have heard of them through parents but the majority will be approx over 20 years olds